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Building bold brands, products, and experiences for companies shaping what’s next.

Google AI Auto
Reimagining Google Assistant as a robust design system within Android Auto, spanning multiple OEM configurations and brought to life through a fully interactive in-car prototype.
Sonos
A Sonos brand campaign built to showcase and elevate its products through refined, story-driven visuals.

Meta Mixed Reality
Pushing the boundaries of augmented reality, exploring the seamless integration of digital interfaces within the physical world.
LYT
Early-stage startup’s first product launch, a smart light paired with a connected mobile app.
Wilson
A unique brand expression for Wilson to showcase and promote their Summer 2024 products.

The Workbench
A curated selection of 3D renders and animations bridging exploratory work and client collaborations.









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Built on craft.
Driven by story.
Shaped by tech.
Nicework is a full-service creative studio proudly based in Louisville, KY. We design across brand, product, and marketing - all in one place.
Led by Nic Lanzillo, the studio brings over 18 years of experience across startups and global organizations.
We partner with ambitious teams to create work built for what’s next, not just for what’s now. We value big ideas, entrepreneurial drive, and powerful convictions.
Purposely small.
Big results.
Size is our strength. We’re intentionally small. Built to handle product design and storytelling under one roof. No layers. No unnecessary process. Projects move faster. Execution stays focused.
No bloat. Just Nicework.


What we build


